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How to Master Craigslist Real Estate Marketing And Produce More Leads in Four Easy Steps!
Do you think you're utilizing Craigslist real estate marketing to its full potential yet? Or does it appear as though you are only earning around a 1-2% response rate with your ads? If that is so, we have got the solution you might need to begin building more engaging and successful ad copy.
This 4 part formula is entitled the “Craigslist Ad Sandwich.” Simply by carrying out a proven solution, you'll be able to target and draw in higher sums of leads while also improving visitor satisfaction. If you are wondering just how this is possible, take a few minutes on Craigslist to review your own local section first.
What you should identify is a lot of Craigslist real estate marketing posts that are nearly identical. While the text is different, every single ad will generally follow the same format that often results in poor conversions. We prefer to refer to this as the “traditional classifieds technique.”
Rather than focusing on lead capture, most real estate professionals are merely promoting their businesses with almost no call to action. Therefore, in order to build strong rapport with your prospective clients and make sure that you'll be maximizing your results, let’s jump into the 4 elements of a highly effective Craigslist ad.
Step 1: Attention Seeking Heading
First of all, each advertisement you create needs to have a compelling headline. Unless your title concentrates on features or benefits that will arouse curiosity, folks will never click on your ads. It’s as if your ad doesn’t exist. Thus, make certain that each headline stands out to totally reap the benefits of Craigslist real estate marketing.
Step 2: Image Ad With Strong Call to Action
As soon as people visit your post, the very first thing they should discover is a banner or picture ad that links to an offer specific landing page. Make certain that this includes a solid call to action, which will entice folks to click through to find out more about your list of rent-to-own properties, foreclosures, first time home buying programs, or another particular niche.
Step 3: Property Details With Link to Single Property Page
Just underneath the picture, you may include a really quick explanation of a property together with an html link that points to a property specific lead capture page from your Craigslist real estate marketing advertisement. As soon as a visitor comes to this page, they'll be able to uncover even more details and opt in for “more homes just like this.”
Step 4: Second Call to Action
Once more, you'll be able to direct individuals to the same lead capture page that had been used in step 2, except now you can either use an HTML link or picture advertisement with a new call to action. Various agents like to test out a different lead capture page for this offer, specifically if they're creating generic ads to draw in both buyers and sellers.
Our recommendation is that you begin following through on this plan right away to realize the best results. If you need extra guidance on setting up the perfect campaign, check us out at Craigslist real estate marketing to sign up for more coaching and training.