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Imperative Strategies Regarding Websites For Accountants and Hosting Services
Websites have become quite prosaic and virtually anyone can easily get one. Once the website is up, however, it's time to choose a host. Site hosting is an element of of the web that most people, even most website owners, don't genuinely understand. There are a few important factors you need to consider when deciding on a company to host your website. Once you understand what you're searching for you'll find that hosting isn't actually all that cryptic. You need to look at storage, support, and cost. You need to be sure that your host will give you enough online storage for all your files, and will allow enough traffic to and from your site. And what about support? You need to know who's going to available to help you when you need it. And let's not forget cost. How much is all this going to cost, and what kind of hidden costs lurk in wait?
Let's take a closer look at these topics one at a time...
"Operators are Standing By"
Make sure when asking about support that you probe for details. Many hosts offer a variety of support packages so find out if support costs extra and what kind of limits there are to different service levels. A lot of people don't think about support until it's needed and this can be a very expensive mistake. Even if you don't have problems I guarantee sooner or later you'll have questions.
Storage Quota
If all you have is a website with a few pages this isn't much of an issue, but for the best websites for accountants you'll need space to store files. Running out of storage space in the middle of tax season can become an inconvenience, but more importantly it will aggravate your clients. Do you intend to use your storage for transfers only or do you want to make documents available to some or all of your clients by using your website for permanent document storage? Do you want to add videos or large picture galleries to your site? All of these factors affect the amount of disk space you'll need.
Again, your web host may allow you to upgrade as needed, so you may be able to start small and increase your disk space later. Too much space is better than too little. Most new users overestimate their online storage needs and this can drive up your costs slightly. Frankly, disk space is pretty cheap. When tax time rolls around not having enough online storage will disrupt your practice and it's worth a sawbuck or two to avoid this.
Bandwidth Limits
Bandwidth is extremely important when hosting websites for accountants, and it often gets overlooked. In essence, the higher the bandwidth allotment, the more visitors that can visit your site during that day or month. And that's not all. Accounting firms tend to have much higher bandwidth demands than other businesses. Accountants don't use the same "boutique" sites that are adequate for most other businesses. Most business websites only need enough bandwidth to allow visitor traffic. The more visitors they anticipate, the more bandwidth they need. This is still true of accounting websites, but even smaller firms are going to need a lot more bandwidth than a bowling alley or restaurant might need. Accountants send and recieve files over the internet all the time, and this causes their bandwidth needs to skyrocket. Most accountants need at least a Gigabyte of bandwith in the months around tax season. I'd really recommend 1.5Gb, and my most active client consumed more than 3.5Gb last year.
Website Creation Tools
Most hosts won't help you here at all, but all the really good ones will offer tools to help you edit your site. Some sites will only let you upload finished sites that you've built from scratch, others force you to use inflexible templates that cannot be modified at all, and many offer varying degrees of compromise between these extremes. Find out what, if any, editing tools and capabilities your host offers. Your website host may provide you with options to choose the type of package you'd like.
Programming Language / Database Availability
Depending on what you're planning to do with your website, you may need additional database or programming language availability. There are limits to what you can do with simple HTML. Find out from your host what options they offer. For example, you may choose to be on a Linux server that supports PHP and the MySQL database, or you could opt for a Windows Server with .NET and Microsoft SQL Server. Both of these options will likely help you achieve what you want in different ways.
Other Tools
As an accounting firm you'll find that secure file transfer capability is an absolute MUST for your website, but there are some other advanced features to consider. One very important feature is traffic stats. Your host should offer you a report detailing traffic information like number of visits, visitor movement inside the site, and traffic sources. Your host must absolutely offer FTP access to your site allowing you to access, modify, add, delete and otherwise control the files on your website without needing to use the host's editor. What other tools are provided for other advanced features? You may or may not need this kind of thing right now, but down the road they may come in handy.
Site Security
This is absolutely crucial and non-negotiable if you're going to be using the website to transfer sensitive documents like QuickBooks files and tax returns! Does your host provide the ability to add SSL to your site? This will ensure a secure transaction and also verify your company's identity.
Extras
Most web hosts offer related web services, like email and domain name registration, in addition to their basic service. Sometimes these features are bundled into their basic hosting package, sometimes not. If your host provides domain name registration, consider what the terms are for them to register the domain, especially if you decide to change your web host. Some hosts can be pretty sneaky about using your domain name to strong-arm you into staying with them.
With e-mail, you will also want to find out how you can access that e-mail remotely, if it's compatible with any potential devices (e.g., smartphones) or software (e.g., Microsoft Outlook) that you may use. Using your web host as an Email provider can also sometimes create problems if you ever decide you want to change hosts. What happens to any e-mails you may have on their server?
These basics should help you when you're ready to choose a website host for your accounting or CPA firm. You should seriously consider a host that specializes in websites for accountants, but these fundamentals apply to just about any hosting service. The nature of the CPA business makes blunder on the best websites for accountants a significantly more profound matter for us than it is for most other ordinary businesses. Challenges with disk quota, bandwidth, and particularly security can reflect very poorly, and very clearly, on your firm's competence. While this article will present you some pragmatic information so you'll be able to make a comparatively informed choice I would fervently suggest making flexibility a fundamental component in your final selection. If your host lets you upgrade features as you need them you'll have a significantly easier time building your tax or accounting practice.